“This is just the beginning for Target and Google,” he added.com Inc. Now it wants to take a cut of their purchases, too.Google’s pitch to retailers is a better chance to influence shoppers’ purchasing decisions, a move that is likely to help them compete with rival Amazon.“We have taken a fundamentally different approach from the likes of Amazon because we see ourselves as an enabler of retail,” Alegre said.But the current default choice for many consumers is a Google search that ends with an Amazon purchase, analysts said.
Google makes push to turn product searches into cash REUTERS Published: Mar 19, 2018, 11:59 am IST Updated: Mar 19, 2018, 11:59 am IST wholesale rubber seal strip New Google program, Shopping Actions, will be available in the US to retailers of all sizes.The US technology company is teaming up with retailers including Target Corp, Walmart Inc, Home Depot Inc, Costco Wholesale Corp and Ulta Beauty Inc.In exchange for Google listings and linking to retailer loyalty programs, the retailers pay Google a piece of each purchase, which is different from payments that retailers make to place ads on Google platforms.Smart voice devices like Amazon Echo and Google Home will be installed in 55 per cent of US households by 2022, according to Juniper Research. Ulta sells makeup and skin care products from brands such as MAC, Estee Lauder and Clinique.“Brands are looking at Google as the enemy of the enemy and that makes Google their friend,” said Guru Hariharan, CEO of retail technology firm Boomerang Commerce, referring to the competition between Amazon and chains like Walmart and Target. Later, the customer can stand in the kitchen, and use the Google Home voice device to add paper towels to the same cart and buy everything at once.Over the past two years, mobile searches asking where to buy products soared by 85 per cent, Alegre said. (photo: AFP) New York: Alphabet Inc’s Google routinely fields product queries from millions of shoppers.